Search Engine Optimization (SEO) is the most amorphous marketing strategy. The procedure of pleasing the algorithm to drive your brand’s search page rankings is always critical. Google continually updates its algorithm and how it processes queries to ensure SEO strategies remain fresh.
2022 is winding down in a few weeks, and SEO produces results between one to three months. Therefore, this content published in November will influence the SEO results in 2023! SEO continues to be a game of adaptation; thus, let’s get ready to play with it!
Begin New Year With 7 New SEO Strategies
1. Online Shopping
Observing the skyrocketing growth of online shipping, Google is shifting towards building a better online shopping experience. As a result, Google has changed its platform to make it appealing, eliminating commission fees and keeping it free for businesses!
The famous search engine also implemented a Shopping Graph to help buyers offer the right products to the right and more consumers. The Shopping Graph is an AI-enhanced model for understanding various products and brands. The graph contains prices, websites, reviews, inventory data, and videos.
For eCommerce businesses, Shopping Graph is a boon with the ability to search producing using screenshots from Google Photos. Brands and businesses need to create keyword-rich product listings. Google uses the product description to determine the relevancy of product listing to the query.
2. Conversational Queries:
The objective of Google is to continually improve users’ search experience by delivering relevant information quickly. Google launched LaMDA to understand the complexities of languages. The chatbot system LaMDA is short for Language Model for Dialogue Application.
The implementation of LaMDA helps Google understand dialogue, such as how users converse to find what they need. Voice search optimization is of great significance to conversational queries.
With the help of voice search, Google can understand users’ searches verbally compared to a typed query. Therefore, it is recommended for businesses optimize voice search by the following factors.
Targeting Phrasing: The way a typed query is phrased verbally. For example, someone might type “sweater collection brand” but verbally search “what’s the best sweater collection brand?”
Keeping Answers Short: To optimize conversational keywords, keep answers priced to deliver helpful information quickly. Write a short synopsis highlighting the best brands, for example.
Considering Vernacular: Different regions have specific phrases to describe something. Thus, knowing vernacular can help optimize these types of keywords/
3. Video Marketing:
A study reveals that video usage has soared since 2021, and today, people worldwide watch up to 1.5 hours of content every day. Google’s new video feature focuses on the following.
Clip Markup: Highlight key points of a video that users can straight jump to.
Seek Markup: Allows Google to understand the working of URL structure. The critical feature that allows Google to display key moments automatically.
Begin by incorporating videos into pages to boost engagement, rankings, and traffic. Additionally, use keyword-rich markups to increase opportunities to rank in relevant searches.
4. Expertise, Authority, and Trust (EAT)
Google’s guidelines repeatedly shine significance on amplifying EAT signals. A concept used by Google to evaluate websites’ expertise, authoritativeness, and trustworthiness. EAT signals include social proof, testimonials, authoritative site links, expertise, etc.
Craft your website with E-A-T in mind by the following factors.
– Back up your data with statistics and facts.
– Links to authoritative websites.
– Reinforce social proof showcasing awards, badges, reviews, etc.
5. Focus On Desktop Page Experience and Core Web Vitals
Google implemented the Page Experience Algorithm in 2021. The update consists of several user experience signals, like Core Web Vitals, that evaluate the overall web page experience.
Core Web Vitals are mainly used to determine rank with existing Page Experience signals like HTTP, mobile friendliness, and safe browsing. Based on four metrics, Google is provided information about the user experience on each web page,
– First Contentful Paint
– Largest Contentful Paint
– First Input Delay
– Cumulative Layout Shift
The center of focus by 2023 would be delivering a fast website. Google PageSpeed Insights provide suggestions to improve load speeds and website performance.
6. Localization of SEO
Since the pandemic, the search terms “near me” and “local” have increased. So whether you’re a local business or have a global reach, localization trends are essential! Localizing content, keywords, and sections of the website can help tremendously.
To begin with, for local SEO, use Google My Business. Additionally, ideating localized content on the website to meet local search requirements would help rank higher.
7. Analytics Are Vital
Marketers and businesses need to use Google Analytics for SEO insights, including
– Mobile Traffic Monitoring to gather data on bounce rate, engagement, etc.
– Site Search Bar Tracking to understand what users want when they visit your website and if their issue is resolved.
– Identify Top-Performing and Underperforming Pages to ensure you are on top of the constantly changing search behavior.
Must Read – Google Search Console: How to Use It for SEO
Standing Apart With These Techniques
With the constantly changing algorithm of Google, it takes time to predict the future of SEO. However, some strategies are here to stay.
- Content Quality:
- Set Goals
- Audit Your Speed
- Social Media Presence
- Link Building
- Avoid Black Hat SEO
Still, if you need any help, you can contact an SEO Agency in Florida.