SMS Marketing: The Benefits of Using a Mass Texting Service

If you’re running a business, chances are you have more important things to worry about than texting every single one of your customers with updates on sales and new promotions. 

If that’s the case, then you may want to consider using an SMS service, which will send out your texts automatically while you focus on your work. Here are the benefits of using an SMS mass texting service so you can see if it’s right for your business needs!

SMS Marketing is Highly Successful

One of the most successful forms of marketing is SMS marketing. This type of marketing is designed to engage customers and increase customer engagement. With SMS automation, you can send texts to your customers, which means they will not have to opt in or out. 

You can also automate messages that are sent to your audience with the press of one button. Automated SMS messages are customizable and can be changed whenever you want, meaning you don’t have to pay for new content every time you need an update. When it comes down to leads and conversions, this form of marketing is highly successful. 

SMS marketing also helps companies generate leads by adding a lead generation module that automatically collects information from potential customers as they reply with their responses back through text messages.

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SMS Marketing is Easy to Set Up

Texting is one of the most common ways to communicate, so it’s no wonder that marketers are starting to turn to SMS marketing. 

It can be an easy and effective way to engage your audience, provide reminders and updates, or send customer service messages. If you’re new to text marketing, here are some things you should know.

First off, it’s important to set up your text marketing service. There are plenty available on the market today with various features–choose one that meets your needs and is easy for you to use.

Secondly, start by thinking about what kind of messages you want to send out (customer service? Reminders? Updates? Provide text messages?

There are plenty of text marketing services available on the market today, and they offer many different features. Choose one that best suits your business needs and is easiest for you to use. Next, think about which kinds of texts you’ll want to send out. Will they include customer service messages? Announcements? A mix of both? You can even have the text marketing service automatically detect if someone responds to your message and have them enter into a prize drawing. 

That way, you don’t have to worry about not getting back in touch right away! When deciding what type of texts to send out, think about your goals as a company. 

Would like to provide timely reminders and updates? Or would you rather just have customer service messages in between other messages like announcements or contests? You could also do both! 

Text automation software makes it easy for businesses with more complex requirements such as sending specific texts at certain times of the day or when certain events happen.

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Send Multi-Media Messages

There are many reasons to send multi-media messages in SMS marketing. Multimedia messages are effective because they allow customers to see and engage with your business. 

 For example, if you’re sending an image that you would like the customer to view on their phone, you can also attach a short link or website address so the customer can click through for more information about what’s being shown. 

To help keep your audience engaged, we recommend adding emoticons into the mix! Emoticons are small images that help convey tone or feeling, just like emoticons on social media sites such as Facebook. Adding emojis in with other types of messaging helps increase engagement by 30%. 

With this in mind, it is important to keep your content concise and clear while still maintaining interest. You don’t want the customer scrolling down a long message before even clicking open. It’s always important to think about what type of experience you want your potential customers to have when reading your messages – is it informative? Entertaining? Intriguing? 

Thought-provoking? Shareable? Engaging? Once you have decided on one key focus for your text messages, then it will be easier to decide which features should be used (photos vs animated GIFs).

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Get Customer Feedback

You can also use SMS marketing to get customer feedback by sending an automated text message to customers after they make a purchase.  For example, you could send the following text message after someone purchases your product: 

“Thanks for buying from us! If there is anything we can do to make your experience better, please let us know. Just reply to this message!” No one likes receiving spam from their companies, but soliciting feedback and building relationships is sure to keep customers happy and coming back for more!

Grow your List with Mobile Opt-ins

When you give your customers the option to opt-in to your SMS list and send them text messages, you will grow your customer list by leaps and bounds. Customers like being able to receive texts with relevant information about your company and products. 

They also enjoy getting texts when they are out shopping. They can quickly scan through all their phone numbers in their phone’s contact list, find yours, and sign up for SMS updates by sending a text back. 

Every time someone signs up for SMS updates from you, it is another person who knows about your company and trusts what you have to say in the future. 

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Access the Full History of Your Account

For businesses that need to send an occasional text message, it’s easy to overlook the benefits of using a mass texting service. So let’s take a look at the benefits of using such services and why they are worth considering for your business.

Begin by considering how much time you spend composing and sending each individual SMS message. When you use one of these services, all you have to do is log in and compose your message – which means that each time you send a message through them, there is no time spent on composing or responding to messages. 

This can save hours over the course of just one week, so it’s worth giving some thought as to whether or not this could be something for your business.

Control Exactly What You Spend

There is no denying that SMS marketing can be an effective way to reach and engage your customers. This is particularly useful if you are looking for ways to cut costs in these tough economic times. 

Moreover, because text messages are so short and concise, it’s also possible to control exactly what you spend. For example, if you want to promote just one product this month, you can limit the number of promotional messages sent out and focus on getting people interested in that product alone.

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Conclusion

While SMS marketing is a  relevant and powerful tool. It enables marketers to target customers of all ages and demographics, which means that you can reach new potential customers in ways that you might not be able to otherwise. 

SMS marketing has also found a niche in the mobile app space, with companies using the service to advertise their products and provide customer service. But what may be the most impressive benefit of all is that it is relatively inexpensive. You don’t need large budgets or high-priced software packages; all you need is a simple mass texting service.