Quitting your eCommerce business because of huge companies like Amazon, eBay, and iHerb is not a good idea. According to Thomas Edison, the greatest weakness of any human lies in giving up in any particular way. So instead of giving up, have a look at the thing that you should observe before plunging into eCommerce development.
There are a total of 2 billion global buyers, and these stats signify why developing an eCommerce business is still the most profitable business idea. But eCommerce development services in the USA do not only require attractive design and some good SEO ranking. There are a lot more things to consider by the business owner.
Naming your website with a catchy and memorable store name is best to start with by using some unique marketing strategies. Besides this, you can add some essential features like:
- User-friendly interface
- High-resolution visual content
- User reviews and
- Mobile friendly adaptations
Do you think that these factors are enough to develop a successful e-commerce website? No, a lot more aspects are essential for the development of e-commerce. Scroll down to know these only factors that should be considered that you can get from Magento service providers in the USA.
Top SIX Factors to consider for the development of an e-commerce website
The safety and security of the website
More than half of the online buyers store using e-commerce websites. Either they may catch a bug while browsing the web or have a terrible shopping experience regarding safety and security. The website’s safety is one of the most crucial parts of any website because any eCommerce website has to store plenty of data about the products and personal details of its buyers.
If your website faces any breach, that may cause some risks to their business by losing or stealing data from the website. To protect the data of a website, Google has started a flagging website without an SSL certificate and HTTPS protocol. These websites will give warnings and recommendations to the users.
Optimization of the website before its development
The flagging website will now also show the loading speed. The problem of slow loading has been completely sorted out presently. Because a long loading time of a mobile page will increase the bounces and if a website takes more than 3 seconds to load, 90% of the customers are probably going to leave the site in the 4th second.
Thus, it becomes more important to focus on optimization than its development. Ensure a fantastic performance of your site by working on SEO. A good SEO rank will increase sales with high rankings engines with reliable strategies and techniques.
The research and filtering functionality of the website
More than half of the people prefer using a search bar, even if that is not for a selling purpose. These features advanced the functionality of the website in the best possible way. With the help of this feature, the customer can search visuals where they can upload picture of any item they like. This way, the customer will find a similar product by using Search engine optimization.
People spend many hours browsing, but this only works when they do not know what they are looking for and need some inspiration to buy. The user can also use the search bar to get what they want with a couple of clicks. In addition, the users can use keywords or synonyms to know the product in other languages.
Payments methods are one of the most crucial factors for the users while shopping by adding multiple payment methods to your e-commerce website while developing it. According to some popular stats, 55% of users abandoned the cart due to unexpected shipping costs, and 26% of the customers may leave their coaches due to a lengthy checkout post.
Furthermore, as per the 2019 Payment method report reports, 6% of customers will bail on the website due to limited payment options. PayPal, Apple Pay, Amazon Pay, Google Pay, American Express, Stripe, Square, Visa, Master pass, 2Checkout are the most popular payment methods according to Hostgator. You can also add cryptocurrency to your website.
The core reason for shopping with an eCommerce website is free shipping delivery. If you are asking for unexpected shipping charges, they probably abandoned your cart as soon as possible.
People prefer online shopping due to convenience, but if your website does not offer free delivery, it is essential to mention some necessary and detailed information about the shipment options and rates in the menu by saying the link on every product page.
A CMS or content management system is the best way to manage all the visuals and written content and marketing documentation, which helps the owner find accurate data when needed. Furthermore, with the help of CMS, you can edit and add additional information about the website that will be automatically seen by the customers when it is published. It will help the employees to reach out their tickets to the customer.
For a better CMS solution, one can use some ready-made platforms like PrestaShop OpenCart, or Magento, as all these options are open-source that helps in the integration of website coding.
Besides this, mobile functionality also plays a significant role in development, as an average young person spends more than two hours on their phone. Almost 40% of the buyers are below the age group of 45 in the USA, and if your website has a bad mobile experience, then 62% of visitors won’t get back to your website in the future.
The list of essential factors that should be considered while developing your e-commerce website is not just over here. There is a lot more to think and work about. It is essential to experience all the exclusive features, nuances, and technology to experience a convenient, functional. And a high-performance e-commerce store that engages customers and generates leads. As per the sources, only 1.94% of the visitors will convert into a buyer. So increase this data with the help of one of the best Magento service providers in the USA.