In today’s high-tech world, we are encircled by digital media. Everyone has access to the internet via smartphones, tablets, TV, and computers.
Therefore, email marketing is corroborating to be one of the reliable ways to gain access to the 4 billion people market.
It is one of the many forms of digital marketing, but only through email to advance the business. It enables the customers on your email list to be aware of the new services available such as discounts, new products, etc.
This guide covers the essentials you need to keep in mind when planning your brand’s email marketing strategies.
#1. A Captivating Subject Line
The subject line in an email is possibly the most powerful few words in the entire email. The subject line is the first impression, and it is the reason why the recipient will or will not open the email.
Suppose the subject doesn’t attract the recipient’s attention. In that case, they move on to the following email, despite the fact that the main body of the email may provide valuable information which could prove fruitful for their business.
For starters, subject lines are to be kept short, which would allow them to be displayed on mobile phones. A lengthy subject line is not displayed correctly on a mobile phone.
The use of persuasive words is more likely to catch the recipient’s attention. This would make the curious mind open the email.
#2. Ensure Value and Maintain Consistency
Customers only seek quality regardless of the quantity of content you put in an email.
In order to provide value, you must understand the requirements of your customer. It is also essential that different customers have different needs.
There are specific ways through which you can make the customer feel valued.
- You can provide discounts to top-tier customers.
- Express your gratitude by giving them special offers
- Provide them a free-trial period; customers are always curious about what they are investing in before buying the paid plan.
You can type summaries and mention links which they can follow later. Abstain from sending email advertisements. This only leads to the customer deleting the email.
In conclusion, companies get better results when their customers receive valuable content regularly.
#3. Focus On the Detail
A simple layout looks compelling to the readers. Complex designs repel the customers and make your emails look devastating.
Your brand’s logo makes your company’s visual identity. Furthermore, it holds the power to boost your client base. Therefore, you can utilize the services of online logo makers to design a unique logo for your brand.
Stay in accordance with the color of your logo. The color of your logo should always be in your color palette when designing an email to attract customers. You should apply it in headings, borders, and other elements.
Abide from creating an email that is overloaded with information. Instead, keep it short and to the point.
If your email consists of different aspects, it should be organized chronologically. Emphasize the most crucial part and highlight it with a different color or change font size. Furthermore, the highlighted part should be at the top, and the rest can follow.
#4. Make Them Mobile Friendly
A mobile-friendly email negates the need for the customer to zoom in and out repeatedly to read the content. This also makes way for easy navigation of the email.
According to research carried out by Litmus, 71% of people delete their emails if it doesn’t display correctly on their mobile phone.
You should learn to adapt; otherwise, customers unsubscribe if an email is not working well with their mobile phones.
On average, customers spend 4.7 hours a day using their mobile phones, making them more accessible if your email is well suited.
#5. Enhance Shareability
According to statistics, an email that provides social sharing options is much more likely to generate a better response. If you intend to increase the accessibility of your email, you must provide a means for sharing. All you have to do is offer them social widgets and add suitable links. This would allow the reader to share the email with their social followers.
Email Marketing as The Way Forward
Email marketing paves the way for a better relationship with customers. It serves as a method where you can address them and speak to them directly at their preferred time. It allows you to integrate a broader scope of media into your messaging.
This guide encompasses all the essential aspects to make your email marketing effective.